US investment bank Morgan Stanley has recently reported that 86% of the millennial population are interested in sustainable investing.
This supports previous research indicating that millennials think that profit should not be the only driver for an organization.
How might this affect your organization? Having good sustainability credentials could help you to recruit and retain staff. Employees might also be interested in where you invest their pensions. If you are listed on the stock market, then you need to remain attractive to investors. And, of course, most organizations have millennials as customers.
What has your organization done to ensure that you make the most of this interest in sustainability by the millennial population?